So I had to tell Joyce Wadler, who wrote the genius NY Times article that started the whole thing, and here is her response:
ID,
What a great idea!! So often people who are dead to us are long gone before we have the pleasure of telling them. These cards would take care of that. Hope you sell a million. And congratulations on getting the go ahead from The New Yorker, a magazine I could not do without.
Joyce
That last little NYER reference is a secret, that you will perhaps know of soon :).
Itinerantdaughter's Blog 
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