In New York, a group is embarking on a year-long project to replace advertisements with works of art. Genius! The only issue with it, as far as I can tell right now, is that it’s a little within-the-lines (I’d love to see more people take their Exact-o knives to billboards and getting arrested mid-painting session) and not pervasive enough. I’d prefer that all ads were eliminated and replaced with artwork, but everyone knows I have wild visions for society…
The campaign was inspired by a giant picture of a surgically enhanced ass:
Caldwell was inspired to start the project after seeing an ad for a $1,000 Brazilian butt lift outside of her Brooklyn apartment last spring. She said, “I laughed it off at first, but the billboard was designed to make me feel self-conscious, and I got tired of it. I became determined to fill my life with art that would make people feel anything else.”
An example:
Reminds me of a few years ago, when I was just out of college, I saw a little piece about an artist, or something, was creating these bumper sticker type things that read, “You don’t need it,” which wannabe renegades like myself could request (for free) in the mail and then smack them onto public advertisements. I still have my packet somewhere. While I was walking through the underpass between the A and S trains at 42nd Street I saw these giant iPhone 7 posters, with that instantly recognizable sleek Apple aesthetic, and I thought, “That would be perfect.” Next time. (Don’t think I won’t do it.)
Itinerantdaughter's Blog 
Leave a Reply