Branding

I don’t know that this stuff all falls under this topic heading, exactly, but I’m going with it.

1. When I was walking through the streets of New York before we moved, I noticed ads for Club Monaco’s new line (or maybe it wasn’t Club Monaco, but some similarly business casual outlet that would advertise on the sides of bus terminals) that featured something they were calling REPORTER PANTS.  And I thought, “Gee, I should just stop working and get those pants, and maybe things will be about the same!”  I couldn’t find them––so probably they were called “journalist pants,” and made by Gap, or something like that––but here are a pair of “reporter pants,” from ModCloth, which, as we all know, is the best (said in Jessica Simpson slur) at product labeling (there’s a marketing term for that, no?)

Yes, these do look like they have great sources.

Yes, these do look like they have great sources.

2. A few years ago, I read an article in Departures about this place in London called The School of Life.  Founded by Alain de Botton and other sweet pop-philosophers, it offered classes in things like, “How to Get Things Done.”  I thought it sounded amazing; now that I’m older and (in some ways) more cynical, I wonder if perhaps the teachers of a class like “How to Get Things Done” ought to tell his/her students to take that hour to do said things instead of listen to a self-professed expert blather on.  Lest you think I’m being too harsh on the School of Life, I present for you: the Philosopher’s Jumper, A TWO HUNDRED DOLLAR BLACK SWEATER guaranteed to make you as influential a thinker as Heidegger.

BITCH. PLEASE.

BITCH. PLEASE.

And to put the cherry on this pretentious sundae, check out the insufferable copy:

“It has taken pride of place in the wardrobes of philosophical figures as diverse as Herbert Marcuse, Iris Murdoch, Simone de Beauvoir and Jean-Paul Sartre. The Philosopher’s Jumper, designed in collaboration with Bella Freud, invites us to share in the philosophical life: one of soul-searching, interesting relationships, impassioned argument and bold speculation.”

I have… no words.

3. Speaking of London, a truck from a company called Future Comforts has been parked across the street from my house for the past two weeks.  Here’s their logo:

I think it's the word "comfort" that's throwing me.

I think it’s the word “comfort” that’s throwing me.

Yep, that’s a geisha.  Is this offensive?  I’m going to vote yes, and I almost never vote yes.

4. Is it just me, or is the Times Magazine basically all celebrity profiles these days?  It’s like a more long-winded version of People.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: